Cthulhu tiki mug

Jonathan Chaffin has discovered the true purpose of crowdfunding: producing cthulhoid tiki mugs. The project is funded and more-than-funded, but there's still time to stump up for a $40 horror in which to serve your Mai Tai R'lyeh. Or kick in more and get a whole contrafactual universe worth of tik-th-ul-hu kipple.

As incentive, the rewards are not just cunning bits of practical design (matchbooks and the like), but all of the rewards house clues and hints about the origin of the mug and the idol on which it is based. A lifetime of tabletop RPGs and short horror fiction led me to design an entire history for the Horror In Clay tiki mug. The tale is told through ephemera, coasters, and matchbooks. I even tied them into other horror works. Oh, and I have a colophon if anyone asks. I will be posting all kinds of information about creating the mug, short videos, hints about the back story, and whatever else I think of as updates through out the kickstarter, so stay tuned! (Among other things, I have the outtakes from the video shoot which are pretty funny in their own right).

The Horror In Clay Cthulhu tiki mug production run (via IO9)


  1. I’m tired of the  “Cthulhu” meme.  It’s needlessly promoted way beyond its significance or merit.

    It’s about as important as Sarah Palin.

    1. I’m not tired of the Cthilhu meme.. This is my first encounter with it and it seems like a very energetic and invigorating meme. I like the mugs, too

    2. Gee, THANKS, self-appointed culture cop ! Can you direct the rest of us to your ennui trough ?

    3. Gee, I’m sick of the “bored hipster troll” meme–at least as significant and meritorious as Gov. Palin. Guess we’re both shit out of luck.

    1. But for the cost of a good, limited edition tiki mug one could buy a real good Cthulhu mug. It works both ways.

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