As rhapsodyangel points out on the Vintage Ads LJ, this fattening syrup outsold Coca-Cola in 1890, by promising that you and your loved ones could be "fat as pigs."
I write books. My latest is a YA science fiction novel called Homeland (it's the sequel to Little Brother). More books: Rapture of the Nerds (a novel, with Charlie Stross); With a Little Help (short stories); and The Great Big Beautiful Tomorrow (novella and nonfic). I speak all over the place and I tweet and tumble, too.