"American Dirt is #1 on the New York Times bestseller list," writes Angeline Rodriguez, concerning the novel whose celebrity endorsements and success was brute-forced by a marketing campaign and completely immune to the backlash it received as a white fantasy of latino life. "It was never going to be anything less."
The massive institutional support behind the book essentially guarantees it. From the moment the novel sold for a much-touted seven figures in a nine-way auction, the hit-making machinery was set into motion. A large advance by itself won’t ensure a blockbuster, but it often catalyzes the kind of relentless promotional campaign that can secure accolades from publishing juggernauts like Stephen King and Don Winslow, a movie deal with Clint Eastwood’s production company and nonstop coverage in virtually every major outlet.
Even when that high-profile coverage is negative, it proves that for a book of American Dirt’s profile, there’s no such thing as bad press. Parul Sehgal’s unequivocal pan of the novel and its “mauling of the English language” is just one of nearly a dozen separate hits in the paper of record, but it certainly didn’t prevent Cummins from landing the holy grail of book endorsements, an Oprah’s Book Club pick, shortly thereafter.
Unhinged Trump tweets in three, two, one… A judge on Monday released Mary L. Trump, PhD from a gag order.
Twitch just un-banned Donald Trump. The impeached U.S. president’s official Twitch channel [Link] had been suspended for two weeks for violating the streaming video platform’s rules against hateful conduct.
If you follow the high weirdness that is American civics, you may have heard that the Supreme Court just ruled that states can prohibit “faithless electors.” This handy explainer gives a relatively simple explanation of the idiosyncratic way the USA officially votes for its president.
You probably have a lot of items in your home that you’d hate to lose to theft or damage. While certainly no one ever hopes to fall victim to a natural disaster or home invasion, you need to be prepared just in case it does happen. When it comes to choosing a reliable renters insurance, […]
The average US household replaces their mattress about every seven years. So if it’s been more than that, or even a lot more than that, it might be time to invest in a new slumber HQ. And most sleep experts will tell you the right mattress really should be looked at as an investment. Because […]
If there’s any knock on most smartwatches, up to and including the industry-leading Apple Watch, it’s probably that the bands aren’t…well, they aren’t usually the greatest. While Apple is certainly making strides in the watchband game, most models are just as black, boring and nondescript as you’d expect from a tech company. And where many […]