From layout choices to advanced algorithms, this video shares the secrets of drive-thru science.
There should be no surprise that chain restaurants have invested a significant amount in drive-thru architecture, design, and marketing to maximize the use of space, sell more, and reduce costs. A friend recently introduced me to the world of fast food ordering via app, and it quickly became apparent that eliminating the costs of order taking and cash register operation is a massive boon to the operator.
Previously:
• McDonalds identifies 'fresh slivered onions' and beef patties in E. Coli outbreak as dozens now reported sick
• McDonald's turns dystopian death game into Happy Meal
• On the joys of pairing champagne with McDonalds'
• McDonald's Quarter Pounder kills one, sends ten more to the hospital
