Online services that trick you into signing up for an automatically billed subscription and force you to call customer service to cancel are evil. Whenever I sign up for a service, I try to do it through PayPal, which makes it easy to cancel payment.
Here's a Bloomberg story about a sneaky lingerie company called Adore Me that "is among a group of buzzy Internet retailers accused of sometimes placing customers into unwanted and hard-to-cancel retail subscriptions."
Read the rest
Here’s how a seemingly straightforward purchase on Adore Me’s website pushes people into ongoing membership in an underwear club.
You can’t look at lingerie without first entering an e-mail address, a feat that requires passing through two different pages dedicated to advertising a deal: “First Set for $24.95,” the website declares across a backdrop of models in brassieres. The fine print at the bottom explains that the offer is only valid with a VIP Membership, offering no explanation of what that entails.
Once at the actual shopping part of the website, Adore Me opts every first-timer into a VIP Membership. The price of your purchase shows up with the members-only discount, and the checkout screen automatically rings up your initial purchase as if you’re a VIP. That’s also where you can learn the details of Adore Me’s membership model—but only by clicking to reveal an informational page.
To buy underwear a la carte, you must click a dull, gray strip of text at the bottom corner of the purchasing screen.