Original Crap Hound and Internet graphic sarcasm sultan Sean Tejaratchi is back with his annual calendar, sold to benefit Reading Frenzy, Portland, Oregon's world-beating zine store and independent publishing emporius.
This year's calendar features Apple Cabin Foods, a running gag on Tejaratchi's brilliant Liartown, USA, whose fliers are masterworks of understated parody of a form so ubiquitous that it's invisible. Think "They Live" crossed with your grandparents' Sunday newspaper insert.
In 1816, illiterate Finnish explorer Alpert Redford Walker stumbled upon a small, unmanned grocery store hidden in a clearing deep within the forests of California’s Sierra Nevada Mountains. Pleased by the bins full of exotic fruits and fresh vegetables and impressed by the shelves well stocked with reasonably priced snacks, Walker learned that this remarkable little store was called “oha paddaki'e,” or “Apple Cabin,” by the local Paiute tribe, who nevertheless denied any knowledge of the store’s origin. Feeling that Divine Providence had guided him to the market, Walker donned one of the aprons that hung waiting in the employee break room and thereby assumed ownership, ensuring Apple Cabin’s tradition of savings + quality would remain strong to this day.
200 years later, you (+ your family) can finally enjoy the look and feel of Apple Cabin Foods… in a genuine calendar! Featuring ALL TWELVE colorful Apple Cabin ads, this handsome, chronologically precise 12” x 12” full-color calendar showcases the savings + quality that have been the store’s legacy since Alpert Walker clocked in for his first shift all those years ago. While the savings + quality are the focus of each month’s image, several attempts have been made to add a delightful photographic background that is occasionally appropriate to the month in question. Small clipped coupons decorate the periphery of the monthly grids, pushing the already unbelievable savings into realms of value difficult for the human mind to grasp.
Announcing the 2016 APPLE CABIN CALENDAR! [Sean Tejaratchi/Liartown, USA]