The Pulp Librarian tweeted a fun history of Letraset's rub-on lettering sheets. Launched in 1959, the dry transfer letters transformed DIY design and publishing, from 'zines to record albums! Below are a few of the tweets. Click here for the whole thread!
Davis and Mackenzie – both experienced designers – created Letraset as a cheaper alternative to phototypesetting, to help speed up the design process. From humble beginnings in an old factory behind Waterloo station Letraset eventually swept across the design world! pic.twitter.com/jZsHV6Jjc2— Pulp Librarian (@PulpLibrarian) July 25, 2019
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In 1961 Letraset adopted the dry transfer process: letters screenprinted onto a polythene sheet were sprayed over with adhesive. You placed the sheet over the paper and used a pencil to rub over the letter, which detached from the carrier sheet and stuck to the paper. Sometimes. pic.twitter.com/nVV19tozTX— Pulp Librarian (@PulpLibrarian) July 25, 2019