MSNBC caught up with Ben "and Jerry's" Cohen outside a rally for Donald Trump in Burlington, VT, home state to Ben and Jerry's and headquarters for the Bernie Sanders campaign.
After speaking coherently about what's wrong with Trump (he's a selfish, ruthless asshole), why people support him (because America has let down the poor and they're scared), and then speaks ex cathedra as the "flavor developer" for Ben and Jerry's, describes his idea for "Bernie's Yearning," a flavor he'd like to make in honor of Sanders:
When you open up the pint, there's this big disc of chocolate on the top, covering the entire top. And below it is just plain mint ice-cream. The disc of chocolate represents the 90 percent of the wealth that's gone to the top ten percent over the last ten years.
The way you eat it is that you take your spoon and you whack that big chocolate disc into a bunch of little pieces and you mix it around, and there you have it: "Bernie's Yearning."
'Ben & Jerry's' show support for Sanders
[MSNBC Live With Kate Snow]