A shopper took an unintentional joyride when her coat got caught onto a shop's outside rolling shutter, or "gate" — which then lifted her about 10-feet high as it opened up for business.
As the shopper shot upward, she pitched forward and flipped upside-down, never letting go of her foldable shopping cart.
Fortunately, somebody inside the shop quickly noticed and ran outside to help. The metal shutter then went back down about a foot, allowing the shopkeeper to unhook the woman and set her down to safety. (See video below, posted by the Daily Mail.)
Although the incident must have been a bit frightening and could have ended badly, the fact that the shopper remained so calm — seeming nearly oblivious to the entire ordeal — paired with the song "You Raise Me Up" (covered by Ali El Hagger and Ahmad Ali El Haggar) — made it look more like a comedic vaudevillian act than an unusual mishap.