CBD-infused snacks could soon join the product line that includes Chips Ahoy cookies, Cadbury chocolate, and Nutter Butter cookies. Read the rest
On April 20 (4/20, duh), Carl's Jr. will sell a cannabidiol (CBD)-infused burger at one of their Denver, Colorado locations. It's called the Rocky Mountain High: CheeseBurger Delight. Of course, CBD actually doesn't get you high but can provide other benefits as an analgesic, to reduce inflammation, alleviate anxiety, etc. Anyway, the fast food chain insists this isn't a publicity stunt but the beginning of an actual market test. From CNN:
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"It is something that feels right for the brand," (Carl's Jr. senior vice president of brand marketing Patty Trevino) told CNN Business. "We are all about innovation..."
The chain first decided to explore CBD in January, after introducing a product based on another trend. Earlier this year, the chain announced a plant-based alternative to its signature burger in partnership with Beyond Meat.
"I was sitting down with our head chef Owen Klein, and we were talking about trends," Trevino said. After the Beyond Meat launch, they came up with a wish list that included a CBD product. "We looked at ourselves and said, you know what, let's try."
Starting small, in a market where cannabis regulation is "really strong," will allow Carl's Jr. to figure out how to move forward. Testing CBD could give the company an edge over competitors, because most of its locations are in Western states, where recreational cannabis is legal.
With weed becoming welcome in more locales every week, a lot of folks may be considering partaking for the first time. If you count yourself among them, chances are that you already know what cannabis can do for you. However, it might also do you some good to understand exactly how it does what it does. This short video will see you sorted out. Read the rest
Coca-Cola is reportedly talking with Canadian marijuana producer Aurora Cannabis Inc. about CBD-infused beverages.
“We are closely watching the growth of non-psychoactive CBD as an ingredient in functional wellness beverages around the world,” Coca-Cola spokesman Kent Landers told Bloomberg News.
(Of course, Coca-Cola was also a pioneer in marketing psychoactive drug-infused beverages.)
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Aurora’s shares surged on the news, jumping as much as 23 percent Monday in New York to $8. Other stocks in the cannabis industry got a boost, with Tilray Inc. adding as much as 9.4 percent in response to Coca-Cola’s interest...
The discussions with Aurora are focused on CBD-infused drinks to ease inflammation, pain and cramping, according to the BNN Bloomberg report. CBD, or cannabidiol, is the chemical in the pot plant often used for medicinal purposes, and doesn’t produce the high that comes from THC, or tetrahydrocannabinol. There are no guarantees of any deal between Aurora and Coca-Cola, according to the report.
The World Health Organization's new report on cannabidiol (CBD) found that the compound (which does not produce any kind of high -- and may actually counteract the psychoactive properties of THC) is not addictive, has no potential for abuse, and shows promise in a number of medical trials. Read the rest