The Pepsi Challenge: a blind taste test started an expensive war

Much like the "War on Drugs," no one won the Cola Wars. In 1975 Pepsi started a blind taste test called 'The Pepsi Challenge' the idea was to show folks enjoying Pepsi far more than Coca-Cola, and thus steal Coke's customers. WAR. Coke abandoned its peaceful methods of attracting customers, like teaching folks to sing […]