Surveillance is the new blooming onion at Outback Steakhouse

The friendly surface-level rationale behind any mass data collection via surveillance is improved efficiency through metrics. With the right amount of the data, and the right analysts working through it, you can optimize pretty much any process. From a business perspective, this could potentially present new ways to work smarter, instead of working harder — […]

New York Times writer is shocked to see how much a social trust scoring system knows about her

ALmost nobody reads terms of service agreements when they use online services. When you click the "I AGREE" box you give these companies permission to sell and share your data with third parties. A company called Sift amasses that data and has huge files on everyone. Kashmir Hill asked Sift for her consumer score and […]