In New York magazine, Sam Anderson ponders economist Herbert A. Simon's 1971 thoughts on the economics of attention: "What information consumes is rather obvious: It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention, and a need to allocate that attention efficiently among the overabundance of information sources that might consume it."
What follows is a conflicted, engaging look at attention, focus and the net, which really got to me:
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This doomsaying strikes me as silly for two reasons. First, conservative social critics have been blowing the apocalyptic bugle at every large-scale tech-driven social change since Socrates’ famous complaint about the memory-destroying properties of that newfangled technology called “writing.” (A complaint we remember, not incidentally, because it was written down.) And, more practically, the virtual horse has already left the digital barn. It’s too late to just retreat to a quieter time. Our jobs depend on connectivity. Our pleasure-cycles—no trivial matter—are increasingly tied to it. Information rains down faster and thicker every day, and there are plenty of non-moronic reasons for it to do so. The question, now, is how successfully we can adapt...
...Gallagher admits that she’s been blessed with a naturally strong executive function. “It sounds funny,” she tells me, “but I’ve always thought of paying attention as a kind of sexy, visceral activity. Even as a kid, I enjoyed focusing. I could feel it in almost a mentally muscular way. I took a lot of pleasure in concentrating on things. I’m the sort of irritating person who can sit down to work at nine o’clock and look up at two o’clock and say, ‘Oh, I thought it was around 10:30...’