reputation management Facebook plans to fix everything by rebranding under a new name Rob Beschizza

dark seo The darkest SEO: forging judges' signatures on fake court orders to scrub negative Google results Cory Doctorow

forgery When "reputation management" becomes perjury, forgery and fraud against America's federal courts Cory Doctorow

john pike UC Davis Chancellor spent $400K+ to scrub her online reputation after pepper-spray incident Cory Doctorow

impersonation "Reputation management" companies apparently induce randos to perjure themselves by pretending to be anonymous posters Cory Doctorow