In 2014, Facebook bought the messaging system Whatsapp for $22B; it was a weird fit, because Whatsapp founders had decried Facebook's surveillance-based business model and targeted advertising, and had promised its users "No ads, no games, no gimmicks."
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Quote of note from Futurismic's Paul Raven, writing on Makers and Breakers: "If there’s any lesson to be taken from punk, grunge, rave and any other subcultural scene that went mainstream, it’s this: the aesthetic is not just a veneer. If you start changing the box to make it more appealing to more people, then what’s inside the box will start to change as well, because otherwise you’ll start getting a lot of returns; simple market forces." Read the rest