Spotify is now making regularly updated playlists and a podcast (I know, I know) for dogs whose owners must leave their beloved pets at home for extended hours, while they're at work and so on.
The idea is dogs can listen to the audio in their owners' absence and be comforted. Some 74% of UK pet-owners play music for their animals, Spotify UK said in the launch announcement today for the company's new pet-oriented audio offerings.
And, get this: 25% of the pet owners in that survey say they've seen their pets dancing to music.
The playlists are generated around subscribers' own musical tastes and pet species, while the "My Dog's Favourite Podcast" was created with animal experts to "help alleviate stress," Spotify told news outlets.
The Swedish audio-streaming business company said it has launched a podcast featuring soothing music, “dog-directed praise”, stories, and messages of affirmation and reassurance narrated by actors to alleviate stress for dogs who are home alone.
Meanwhile, playlists aimed at pets offer tracks selected by algorithms to match pets’ characteristics such as energetic or slow.
Spotify said it found in a survey that one in four pet-owners play music for their pets to listen to for company when they are away from home, with 42% of owners saying their pets have a favorite type of music.
Spotify launches playlists for dogs left home alone [reuters.com]
IMAGE: Dog Looking at and Listening to a Phonograph, "His Master's Voice", The Original RCA Music Puppy Dog Logo Symbol for Advertising [VIA FLICKR @walkadog, image is in the public domain]