Last week I was in Italy for the first Maker Faire Rome. (You can see my photo galleries of the event here and here.) The Faire kicked off on Thursday with a series of presentations. One of my favorites was given by science fiction writer and design critic Bruce Sterling. He gave a slideshow about his Venn diagram of things that are desirable, profitable, and buildable.
For instance, things that are profitable, but not desirable or buildable, include speculation, embezzlement, frauds, hoarding, theft, vaporware, and hoaxes. Things that are desirable, but not buildable or profitable, include fantasies, speculations, the magical, and the mythical. Things that are buildable, but neither profitable nor desirable, include trash, pollution, and entropy. Things that are buildable and profitable but not desirable include niche products, hobby gear, long tail objects, weaponry, and criminal hardware. All in all, there were seven categories of products that Sterling identified, and gave examples of, in his slideshow.
An improvised explosive device (IED) is buildable and profitable, but not desirable (at least not by anyone other than the people making and using them) Read the rest