Wonderful profile of Anita Sarkeesian, the feminist games critic who made an army of shitty manbabies very, very upset

Anita Sarkeesian (previously) is a brilliant media theorist and critic whose Feminist Frequency/Tropes vs. Women in Video Games projects revolutionized the way we talk about gender and games -- and also made her a target for a virulent misogynist hate-machine of harassing manbabies who threatened her life, doxed her, and did everything they could to intimidate her into silence. Read the rest

How Warner Chappell was able to steal revenues from 25% of a popular Minecraft vlogger's channels

Oliver Brotherhood is a British vlogger with over 3 million subscribers who has produced a string of very popular Minecraft-related videos under the name Mumbo Jumbo; yesterday, in the space of two hours, a quarter of his videos were claimed by music publishing giant and notorious copyright fraudsters Warner Chappell, who will now get revenues from those videos, and can take them down at will. Read the rest

China's toxic livestreaming culture: the vicarious lives of angry, alienated, uneducated rural gamers

China has a massive livestreaming industry, centered around the YY platform, which started out as a Twitch-style gamer livestreaming platform and now hosts a huge number of wildly popular vloggers who earn money when viewers toss them virtual tips that they can redeem for cash. Read the rest

Makeup bloggers turn against consumerism

Something odd is happening in makeup-vlogger country: a wave of searing criticism of overpriced and useless cosmetics, and of consumerism itself. The Outline's Mehreen Kasana reports that "anti-haul" videos have gained a special status in the community.

Most anti-haul videos are somewhere between 12 to 20 minutes long, and typically focus on beauty products. The host details a list of things they don't plan to buy and the reasons why not while detailing the often exorbitant prices. There are anti-hauls about Kylie Cosmetics, Sephora, Colourpop, Maybelline, and other brands. These videos have gained a special status in the makeup community on YouTube where cosmetics-focused videos — whether in tutorials or reviews — are always pointing at products. In anti-hauls, these items are critically evaluated outside the bubble of hype that gets inflated around products on YouTube. The verdict? You don’t need most of the stuff marketed to you. ...

This may be a generational thing. Retail industry research shows that millennials would rather pay for experiences than for stuff, suggesting materialism is out of style. These videos empathize with today’s overworked and underpaid consumer. They speak to the condition of being overwhelmed by options, having little to no financial comfort, and being visually harassed by high prices.

Thing is, beauty product reviews on the web are the fakest part of the internet, a pastel mountain of bullshit driven by a relentless stream of cosmetics care packages from PR people and undisclosed affiliate marketing. It's practically impossible to find out if anything's good by googling it. Read the rest

How to become a superstar vlogger

Liam Williams was given money by the BBC to explain the success and culture of YouTube vloggers.

A search for the next megastar vlogger finds an unlikely victor in struggling comedian, Liam, who must undertake a series of challenges in order to win a £10,000 prize. Along the way, several successful YouTubers give him help and advice.

Both an explainer and a The Office-like mockumentary, there is a weird magic about this that seeps out with the skill and naturalism of its performers. Why, exactly, do young people stare for hours at people just like themselves, talking about themselves? And why is there a corresponding caste of tired, decade-older cynical people wishing they could be there with them? Read the rest

The Vlogbrothers guide to voting in every state in the union

In a series of easily digested, 2-minute videos, Vlogbrothers Hank and John Green explain how to vote -- from registration to voter ID laws to absentee ballots to casting your vote. Read the rest