Last night I finally got to see one of Evil Miss Cakehead's edible horror installations in person. The Helpers is a grotesque, edible pop-up shop in Bethnal Green Road near Brick Lane, which opened last night. It features dismembered bodies, murder weapons, cigarette butts, car batteries with wires, blood-spattered knives, bags of vomit, Chinese takeout meals, and even a television -- all made of cake, all edible, and all delicious. There really are no words for the dissonance presented by such a scene. But it's pretty special.
So last night we opened The Helpers – a experiential experience serving cocktails and cake all themed around the movie of the same name – a stunt for Koch Media. The creations were incredible and (never thought I would say this) we pushed the limits so far we are all looking forward to some pretty cake projects for Valentine’s Day and beyond. You can see all the cakes over on Miss Cakehead’s Facebook page, and them featured on This Morning here. Just bear in mind they were for a horror film so they are made to the brief set by our client Koch Media. We have not just lost our minds and started making really dark cakes. In fact the chocolate gun was so disturbing and realistic we gave it as an extra present to someone who has always been massively supportive of our work (I had to get it out of there!). Huge thanks to Original Content London for creating an awesome and very disturbing set.
The Helpers – Horror Movie Edible Installation
The National Economic Council convened a symposium at NYU’s Information Law Institute in July, and they’ve released their report: 25 crisp (if slightly wonky) pages on how AI could increase inequality, erode accountability, and lead us into temptation — along with recommendations for how to prevent this, from involving marginalized and displaced people in AI […]
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If you own a dog, you’ve most likely heard of BarkBox – the monthly subscription box for dogs. What started as a simple idea to try out the subscription model on pet owners has since developed a cult following of dog lovers. If you haven’t given it a try yet, this one month free deal is the […]
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Evan Kimbrell, founder of the digital agency Sprintkick, recently released a series of online courses that feature some of the best advice we’ve come across. These courses are well worth your time, and will save you from making many typical mistakes down the line if you ever want to start your own business.With this Business […]