We have this idea that physical crowds are stupid herds. Give them half a chance, and they'll form a stampeding riot mob driven by emotion. Look at history, though, and you'll see many examples of large groups of people being perfectly well-behaved. In fact, in disaster situations, like on 9/11, crowds can even organize themselves in practical ways to help others to safety.
Meanwhile, we tend to talk about virtual crowds — the kind that form online, or between physically distant members of a professional community — as smart. But if that's always true, why do these groups get caught up in financial bubbles and why isn't Twitter a more reliable place to pick up breaking news?
Physical crowds and virtual crowds are different things. But our stereotypes about them stem from a common problem. In both cases, we tend to treat "the crowd" as if it's a distinct entity — as if, at some point, individuals in a group stop being themselves and start to become limbs of a crowd creature. In my latest column for The New York Times magazine, I learned that that's not the way people work in real life. As Clark McPhail, emeritus professor of sociology at the University of Illinois at Urbana-Champaign, told me, "Crowds don't have a central nervous system."
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Gustave Le Bon was one of the first people to write about crowds as entities separate from the people in them. His 1895 book, “The Crowd: A Study of the Popular Mind,” shaped academic discussions of human gatherings for half a century and encouraged 20th-century fascist dictators, including Benito Mussolini, to treat crowds as emotional organisms — something to be manipulated and controlled.