The majority of applications use "visualization" to give feedback and responses to users: think of graphs, alerts, and other visual cues about what is going on inside a computer, or what the computer has detected in the world. Read the rest

When you try to buy online ads from Facebook's self-serve ad-auctioning platform, merely being the highest bidder isn't enough to guarantee that your ads will get through: Facebook multiplies your bid by a software-generated prediction about how responsive the audience will be to it, so the clickbaitier your ad is, the less it costs to place it. Read the rest

Tim Wu is a multiple threat: the originator of the term "net neutrality"; a copyfighting lawyer who cares about creator's rights; a fair use theorist; Zephyr Teachout's running mate in the NY gubernatorial race; an anti-monopolist who joined the NY Attorney General and used open source to catch Time Warner in the act; a lifelong deep nerd who was outraged by the persecution of Aaron Swartz, and the author of one of the seminal books on telcoms policy and human rights.

Now, he's back with his best book yet: The Attention Merchants: The Epic Scramble to Get Inside Our Heads, an erudite, energizing, outraging, funny and thorough history of one of humanity's core undertakings -- getting other people to care about stuff that matters to you.