Luke Curtis, the IT manager for Quartz, recently bought an iTunes gift card from a "popular discount website" and loaded into into his iTunes account. A few days later he received a message from Apple that read "You cannot login because your account has been locked." He called Apple's customer service and was told that the card he'd used had been stolen but that they understood that Luke was the victim, not the perpetrator, and that his account would be reactivated in 24 hours. After 24 hours had elapsed and Luke was still locked out he called back. This time, the customer service rep he was connected to was a less friendly. He told Luke, “Your account has been permanently disabled. There is nothing else you can do, there is no escalation path.” When Luke asked why, the agent said only, “See the terms and conditions.”

It turned out that getting locked out of his Apple account made all of Luke's Apple hardware almost useless. From his article on Quartz:

I started to realize just how far-reaching the effects of Apple disabling my account were. One of the things I love about Apple’s ecosystem is that I’ve built my media collection on iTunes, and can access it from any of my Apple devices. My partner and I have owned numerous iPods, iPhones, iPads, MacBooks, iMacs, Apple Watches, Apple TVs, and even a HomePod, over the years. Apple plays a big part in my professional life too: As the IT manager for Quartz, we use Apple hardware and publish on Apple platforms.

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