In early November, the New York Times published an article called "I Got Access to My Secret Consumer Score. Now You Can Get Yours, Too." Naturally, this struck my curiosity, and I decide to try and navigate the various labyrinthine processes to try and find out what kind of information the conglomerates have on me, and how I can potentially get rid of it.
One of the main databrokers featured in the article is a company named Sift. They're reportedly easy enough to get your information from, and they're said to have a lot of it, too. I sent in my initial request, and they wrote back, saying they just needed to confirm my identity. Makes sense, I guess. I clicked the link, and they asked me to upload a photo of my Driver's License and scan the barcode on the back. Okay, fine; so I did it.
The next step required me to confirm my identity with a selfie. I assume that I am giving them more data to feed their facial recognition algorithms, which in turn will be sold to other companies to use for who-knows-it. But again, I went along with it. I took my hat off, smoothed out my greasy bedhead, and took a selfie:
Notice that little red alert at the bottom of the screen: "Make sure you are looking joyful or happy and try again."
I think I look pretty "joyful" here, all things considered. Besides, I'm not smiling in my driver's license photo; in fact, I was specifically told not to smile. Read the rest