Oddly enough, we don’t know very much about how to change people’s minds on social issues, not scientifically. That’s why the work of the a group of LGBT activists in Los Angeles is offering something valuable to psychology and political science – a detailed map of uncharted scientific territory.
Over the last eight years, and through more than 12,000 conversations, The Leadership LAB has developed a new kind of persuasion they call deep canvassing. Volunteer’s go door-to-door, talking to strangers, and often change their attitudes about things like same-sex marriage and transgender rights.
Unfortunately, the first scientist to measure the technique’s effectiveness also committed scientific fraud by copy/pasting some data from another study and cutting corners in other ways, creating a wave of negative publicity that threatened the reputation of the people who created the technique, even though they were just the subjects of the study and not involved in the wrongdoing.
In the show, you will meet two scientists who uncovered the fraud and got the paper retracted, and then decided to go ahead and start over, do new research themselves, and see if the persuasion technique that the original researcher was supposed to be studying truly worked.
Can you reduce prejudice with a single 20-minute conversation? Can you flip people’s opinions in just one encounter? Learn what the latest science has to say about deep canvassing in this episode of the You Are Not So Smart Podcast.