The final show in my three-part series about the pitfalls associated with trying to debunk myths, battle fake news, and correct misinformation is up. In this episode I interview scientists who have great advice on how to both avoid the backfire effect and eventually overcome it.
If you ask a social scientist familiar with motivated reasoning and the backfire effect if there is any hope to ever reach people who refuse to accept facts – is there any chance to change people’s minds with evidence, reason, or scientific consensus – they will usually point you to a 2010 paper titled: “The Affective Tipping Point: Do Motivated Reasoners ever ‘Get It’?”
Like most of us, political scientists David P. Redlawsk, Andrew J.W. Civettini, and Karen M. Emmerson wondered if, when confronted with challenges to their erroneous beliefs, do the people who resist efforts at correction ever come around, or are we just causing more harm than good by trusting in facts instead of using some time-tested technique from the emotional manipulation toolkit?
To test this, Redlawsk and his team created a mock presidential election in which people would gradually learn more and more terrible things about their preferred virtual candidates from a virtual news media. Unbeknownst to the subjects, the news stories they read included a precise mix of negative information about their chosen candidates so the effect of those messages could be measured as the negativity increased in intensity.
The scientists thought that surely, at some point, after a person had chosen one candidate over another, a constant flow of negative information about that person would persuade them to reconsider their choices. Read the rest