As the supply of publishers went up, advertisers gained leverage they could use to insist on more invasive ads and more unethical editorial practices. Read the rest
A well-known software developer pulled his wildly successful ad-blocking utility just two days after releasing it on Apple's App Store. Marco Arment, who co-founded Tumblr and created Instapaper and Overcast, says he felt guilty about selling the ad-blocker, called Peace, because it "just doesn’t feel good." Arment explained why he pulled the app in a post on his blog (which runs ads served by The Deck):
I still believe that ad blockers are necessary today, and I still think Ghostery is the best one, but I’ve learned over the last few crazy days that I don’t feel good making one and being the arbiter of what’s blocked.
Ad-blocking is a kind of war — a first-world, low-stakes, both-sides-are-fortunate-to-have-this-kind-of-problem war, but a war nonetheless, with damage hitting both sides. I see war in the Tao Te Ching sense: it should be avoided when possible; when that isn’t possible, war should be entered solemnly, not celebrated.
Even though I’m “winning”, I’ve enjoyed none of it. That’s why I’m withdrawing from the market.
He is giving refunds to everyone who purchased the app. Read the rest
Far out vintage ads for drug paraphernalia, from a water pipe that looks like a set of bathroom fixtures to "The Boosters," a brand of additives that moisten weed and act as a desiccant for cocaine. Read the rest
"Want some Bud Light, want some Bud Light, hey, yeahhhhhh!" Read the rest
Long before the infamous Pepsi commercial, Michael Jackson and his brothers pitched breakfast cereal! Read the rest
A very large hamburger marketed by New Zealand food chain Burger Fuel has attracted the ire of national regulators. Read the rest
From 1995 to 2007, Joe Maggard was Ronald McDonald. "The clown is right in there. The clown is ready to go." Read the rest
Remember the hype about neuromarketing, the use of brain imaging and other technologies to directly measure consumer preference or the effect of advertisements on our unconscious? In The Guardian, Vaughan "Mind Hacks" Bell looks at the latest in neuromarketing and breaks it down into "advertising fluff, serious research, and applied neuroscience." From The Guardian:
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First, it’s important to realise that the concept of neuroscience is used in different ways in marketing. Sometimes, it’s just an empty ploy aimed at consumers – the equivalent of putting a bikini-clad body next to your product for people who believe they’re above the bikini ploy. A recent Porsche advert (video above) apparently showed a neuroscience experiment suggesting that the brain reacts in a similar way to driving their car and flying a fighter jet, but it was all glitter and no gold. The images were computer-generated, the measurements impossible, and the scientist an actor.
In complete contrast, neuromarketing is also a serious research area. This is a scientifically sound, genuinely interesting field in cognitive science, where the response to products and consumer decision-making is understood on the level of body and mind. This might involve looking at how familiar brand logos engage the memory systems in the brain, or examining whether the direction of eye gaze of people in ads affects how attention-grabbing they are, or testing whether the brain’s electrical activity varies when watching subtly different ads. Like most of cognitive neuroscience, the studies are abstract, ultra-focused and a long way from everyday experience.
I wish I got a free 7" when I bought a new pack of briefs. Read the rest
UCLA psychology professor Alan Castel ran an experiment where more than 100 students drew the Apple logo from memory, and the results were surprisingly terrible. Why? Read the rest