I wish I got a free 7" when I bought a new pack of briefs. Read the rest
UCLA psychology professor Alan Castel ran an experiment where more than 100 students drew the Apple logo from memory, and the results were surprisingly terrible. Why? Read the rest
Comedian, commercial director and documentarian Jordan Brady hosts a great podcast on commercial filmmaking called Respect The Process. He recently interviewed Ryan Berman, Chief Creative Officer for San Diego ad agency I.D.E.A. The interview is a smart casual conversation between old colleagues about the modern advertising agency, the challenges of staying forward-thinking, and keeping your team fresh and energized.
Late in the podcast (14m30s), the talk turns to Berman's own documentary film on the current state of U.S. patent law, Inventing To Nowhere, which recently screened at SXSW. Though Berman is quick to point out this was a sponsored project for The Innovation Alliance, a tech-industry lobbying group, it is not branded content. The doc is an impassioned plea for inventor protection under whatever patent reform comes from congress.
The Innovation Alliance website SaveTheInventor.com features a petition declaring:
...we oppose efforts by some multinational companies in Washington, DC to weaken patents and make it harder for inventors and start-ups like us to live out our dream of creating something and calling it our own. With our ideas, willingness to take risks, and hard work, we have just as much right to succeed as they have.On a lighter note: also check out the hilarious PSA Brady directed, Scooter The Neutered Cat which he made for animal protection group GiveThemTen.org Read the rest
Priceonomics tells the story of "The Noid" who was Domino's Pizza's ubiquitous mascot until a mentally ill man whose last name was Noid took hostages at an Atlanta Domino's because he thought the commercials were making fun of him.
Maciej Cegłowski's latest talk, The Internet With A Human Face, is a perfect companion to both his Our Comrade the Electron and Peter Watts's Scorched Earth Society: A Suicide Bomber's Guide to Online Privacy: a narrative that explains how the Internet of liberation became the Internet of inhuman and total surveillance. Increasingly, I'm heartened by the people who understand that the right debate to have is "How do we make the Internet a better place for human habitation?" and not "Is the Internet good or bad for us?" I'm also heartened to see the growth of the view that aggregated personal data is a kind of immortal toxic waste and that the best way to prevent spills is to not collect it in the first place. Read the rest
Facebook continues to tighten the screws on the businesses that use the service to market to their customers. Independent research shows that new updates from businesses reach about six percent of the people who follow those businesses. It is rumored that Facebook intends to reduce this number to "between one and two percent" over time. Businesses that want to reach the people who follow them at higher rates will have to pay Facebook to reach them through paid advertisements.
If you're building your business's marketing and customer relations strategy atop Facebook, take note -- and remember that if you have a real website, all your readers see your posts, even if you don't pay Facebook! Read the rest
Snap! Crackle! and Pop! are the embodiment of Rice Krispies cereal. They were born in 1928 when artist Vernon Grant was inspired by a Rice Krispies radio jingle describing how the puffed grains "merrily snap, crackle and pop in a bowl of milk," so he drew the three elves and sent them off to Kellogg's ad agency of record. But for a few short years in the 1950s, there was a fourth elf. A space elf! His name? Pow! If not for the Internet, Pow! would be lost to time. He appeared in two TV commercials. "Pow means power and power's nice! Rice Krispies power from whole grain rice!” said the announcer... "Now Pow doesn't say much...he just goes ahead and does things...like putting power into every...lightweight spoonful of Kellogg's Rice Krispies!"
Smithsonian has the full story: "The Untold Tale of Pow!, the Fourth Rice Krispies Elf." Read the rest