Lake monster license plate to raise money for clean water

Champ, the lake monster that reportedly lives in Lake Champlain, may soon appear on Vermont license plates. Representative Dylan Giambatista (D-Essex Junction) introduced legislation to create the plate to raise money for the state's clean water fund and raise awareness about water conservation. From WCAX:

"For me, it involves thinking out of the box about how are we gonna fund our challenges," (Giambista says). One way we could do it is to offer a license plate. I would call it a 'Be a Champ' water license plate..."

The bill creates a conservation plate -- several styles already exist that feature deer and loon. But Giambatista says it could also be a special issue plate. like the Vermont Strong ones issued after Tropical Storm Irene that helped raise a million dollars for recovery efforts.

"We would want to put Champ on it because we want folks to be a water champ and to focus the conversation about water quality in this state. We gotta go to what people know, so let's start with a beloved figure like Champ. Let's get the conversation started and let's raise money for a good cause," Giambatista said.

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