The guys at Gizmodo
did a side-by-side comparison
of voice search on iPhone, using Siri vs. using Google Voice Search for iOS. (Thanks, Joe Sabia!)
Self-delusion is an ugly thing
: "While on a 1:1 audio call, users will see content that could spark additional topics of conversation that are relevant to Skype users and highlight unique and local brand experiences. So, you should think of Conversation Ads as a way for Skype to generate fun interactivity between your circle of friends and family and the brands you care about."