Evernote isn't looking too healthy these days

I've never entirely trusted the cloud. When I write, I use offline apps like Scrivener and iA Writer. My photos move around to my computer and smartphones without the help of any online services. The USB cable is the king of my workflow. My backups are kept on a keypad secured USB drive. Only once I know that my files have been secured on local media that I'm in control of do I bother to upload anything to SpiderOak or Dropbox. On the few occasions that I've strayed from this path, I've lost hours or even days of work. My way of doing things is a massive pain in the ass, but it provides me with a lot of piece of mind, especially when I read news about online services like Evernote swirling the drain.

From TechCrunch:

Just two weeks ago, we reported that Evernote had lost several of its most senior executives, including its CTO Anirban Kundu, CFO Vincent Toolan, CPO Erik Wrobel and head of HR Michelle Wagner.

Now, Chris O’Neill — who took over as CEO of Evernote in 2015 after running the business operations at the Google X research unit — is sharing more demoralizing news with employees. To wit, he’s firing dozens of them. At an an all-hands meeting earlier today, he told gathered staffers that Evernote has no choice but to lay off 54 people — roughly 15 percent of the company’s workforce — and to focus its efforts instead around specific functions, including product development and engineering.

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Rob Walker on the cult of Evernote

Count me among the members of the cult of Evernote, a web service (with 50,000,000 users) that stores digital documents and makes them easy to find. I use it with my Fujitsu ScanSnap document scanner (here's my review) and would have a very hard time without them. The current issue of Bloomberg BusinessWeek has our friend Rob Walker's excellent story about ardently devoted Evernote users.

“What you put in Facebook isn’t who you are,” says [Evernote CEO] Phil Libin. “It’s what you want some people to see. And what you put in LinkedIn is certainly not who you are; it’s what you want the professional world to see.” Libin suggests that the addiction to a particular strain of “viral” growth has led to a drastic overemphasis on digital design for extroversion. As a guy who describes himself as too introverted to win over his high school chess team, Libin says that’s an oversight. “What you put in Evernote is who you are,” he continues. “We used to say in the beginning that Evernote is not social. In fact, it’s antisocial; we don’t care about your friends.”

As Evernote's Cult Grows, the Business Market Beckons Read the rest