In 1983, a crew of young, DIY documentarians visited Long Island's Roosevelt Field Mall to study mall culture. This is Mall City. (via r/ObscureMedia)
Mallwave is a microgenre of bedroom electronic music and smooth jazz meant to evoke nostalgia for the vibrant mall scenes of the 1980s and 1990s that many of the music's composers are too young to have experienced or at least remember.
Think of Mallwave as a hauntological soundtrack for an Orange Julius-fueled consumer culture where Suncoast, Merry-Go-Round, and Spencer Gifts anchored suburban reality. (Or, in the case of some of the moodier tracks, the kind of muzak that might play in your mind as you wander an abandoned mall in a Ballardian trance.)
“The nostalgia is so real you can cry and wish you went back in time,” reads one comment underneath the video “Neon Wave Mall (Vapor Mix).” “I feel a certain sense of… familiarity watching this footage. Almost like I myself have set foot in these places,” adds a viewer of “Corp Palm Mall.” Under the same video, another person opines: “Why wasn’t I born in this time? This video makes me realize how much things were not as advanced as we have now but it was better. I could be wrong, but sometimes I feel like living around the ‘90s sounds fun. Lifestyle is different, mindset is different and not as much laziness.”
According to writer Joe Koenig, this kind of feeling — a “nostalgia for a past you’ve never known” — is called anemoia. In his ongoing project, The Dictionary of Obscure Sorrows, Koenig describes it as “the desire to wade into the blurred-edge sepia haze that hangs in the air between people who leer stoically into this dusty and dangerous future.”
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When I’m in Calgary, there’s a coffee shop that I like to work at, located in the Chinook Centre Mall. It’s part of a local chain that knows how to make a great iced latte. I’m not in often, but they know me. They know my face.
Apparently, they’re not the only ones.
According to the CBC, the management company that tends to Chinook Center Mall, Cadillac Fairview, has been using facial recognition software to track the sex and age of visitors on the down low.
From The CBC:
A visitor to Chinook Centre in south Calgary spotted a browser window that had seemingly accidentally been left open on one of the mall's directories, exposing facial-recognition software that was running in the background of the digital map. They took a photo and posted it to the social networking site Reddit on Tuesday.
The mall's parent company, Cadillac Fairview, said the software, which they began using in June, counts people who use the directory and predicts their approximate age and gender, but does not record or store any photos or video from the directory cameras.
Cadillac Fairview said the software is also used at Market Mall in northwest Calgary, and other malls nationwide. In Alberta, collecting biometric data, so long as no images are recorded and stored, is allowed, without having to let anyone know that you’re doing it.
That’s frigging greasy.
For their part, Cadillac Fairview says that they aren’t required to let visitors to their property know that they’re being profiled, as the software they use, MappedIn, doesn’t store any photos or biometric information. Read the rest
I hope Dustin gets a job at Spencer Gifts.
Cecil Robert posted this remarkably effective video. It should be inscribed on titanium disks, encoded in the simplest possible video format to decipher, so that future generations may understand the essence of angloamerican culture at the twilight of mankind.
CBS News's Betty Yu reports that San Jose's Westfield Valley Fair mall is being sued after one of its guards, Francis Lancaster-Abraham Fielding, pulled a gun on a driver who knocked over a traffic cone. Read the rest
There are too many malls in America, and too many vacancies in them. So city planners are looking for other ways to use all that square-footage. The New York Times has a neat story about some of the different ways derelict shopping malls are being repurposed: As deconstructed residential/retail centers catering to desires for a more "Main Street" environment; as churches and city government offices; and even as community gardens. (Via Dennis Dimick) Read the rest