Photo: Rajeev Nair / Ill. Rob Beschizza.

Should we pity a once-popular blog when its time in the sun has come and gone? Not so much. I'm watching the sunset of a moderately high-traffic site I've run for a decade, and that seems the natural course of events. Like the hecatomb of evolution, many blogs rose and then were slaughtered in the crucible of viewer attention (and blogger interest). Those that survive are fitter—or at least live in areas with abundant page views.

A recent glance at my statistics put me in a funk, briefly, until I dashed through Kübler-Ross's five stages of grief, adapted for the fast-paced online age. Denial: The stats must be broken! Anger: This is an awesome site; everyone must be blind! Bargaining: Maybe if I do a redesign? Depression: All that effort, for naught. Acceptance: Hey, what's going on at Reddit?

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