The NCAA is notionally an "amateur" league, but the only thing amateur about it is that the athletes (who risk their health and even their lives) are unpaid, while the universities effectively own and operate wildly profitable pro sports teams.
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At the Wall Street Journal, Eric Simmons writes about the psychology of March Madness, which is really the psychology of relationships and the deep emotional bonds underlying communities and tribes. When you cheer on the Wichita State Shockers in the Final Four, what you're really doing is introducing other people (and other groups) into your definition of self. Read the rest