Earlier this month, New Yorkers were challenged by their governor's office to create a public service announcement to "help communicate why it is so important to wear a mask to stop the spread of coronavirus." Over 600 submissions were received and were voted on by more than 200,000 people. The winning ad, Bunny Lake Films' "We Love NY" captures just the right vibe: it's positive, inclusive, and very "New York."
While the "We Love NY" PSA by Bunny Lake Films (from directors Celine Danhier and Aliya Naumoff) received the most votes and became the official winner, the state will actually run two ads. "You Can Still Smile" by Blue Slate Films/Natalia Bougadellis came in second, just around 500 votes behind first place.