In 1989, Bic, makers of pens, shaving razors, and, of course, lighters, launched Parfum Bic. I really like the packaging inspired by cigarette lighters! Maybe the original idea was that the scent would cover up the stale funk of cigarette smoke. Weird Universe found this bit from a Detroit Free Press article at the time:
Made entirely in France and packaged in little portable spritzers that look more than a bit like Bic lighters, Parfum Bic will retail for just $5 a quarter-ounce, one-tenth the price of a typical French perfume. Parfum Bic already is selling briskly in Europe, the company reports. Already, cocooned in decidedly downscale blister packs, the product is hitting the speed racks of American supermarkets, drug and variety stores. With this product, Bic hopes to create a whole new low-price perfume category by advancing the notion of perfume as a product that can be bought and used spontaneously.
"Bic Perfume" (Weird Universe)
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In 1974, Upper Arlington, Ohio public library launched a program to link their card catalog and shelved books by odor. The project was called: "Stick Your Nose in the Card Catalog." From Weird Universe:
The idea was that the card in the catalog would have a scent, and then the book on the shelf would have a matching scent. So you could find your books by smell. There were about 60 scents in total, including apple, chocolate, garlic, lemon, roses, root beer, leather, pizza, orange, strawberry, candles, pine, cheddar cheese, clover, and smoke.
The library says that they "aren't sure what exactly happened to the scented catalog, but we guess that the cards eventually lost their scent over time, but remained part of the catalog until it was decommissioned" for a digital system in 1989.
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