Coca-Cola will soon be offering a canned cocktail, a "Chu-Hi," to its Japanese market. The Coca-Cola Chu-Hi will be the first beverage in the brand's 130-year history made with alcohol, a popular distilled shochu in this case.
Chu-his (also called “sours”) are so popular that they’re sold in cans, regularly bought by customers looking for something sweeter (and also generally cheaper) than beer, while still delivering a similar 4-to-8-percent dose of alcohol. It’s not all that unusual for pubs in Japan to offer “coke-his” on their menus, either, which mix shochu with cola, either Coke or one of its competitors’ substitute products.
Likewise, even in the West Coca-Cola has long been used in cocktails. Still, it’s going to be a little startling to be able to buy official, from-the-factory alcoholic Coca-Cola, which might be why only Japan is going to be graced with the canned adult drinks. “This is [a] modest experiment for a specific slice of our market,” Coca-Cola Japan president Jorge Garduno said in regards to the new venture, which indicates that the Coca-Cola chu-hi probably won’t see release in the rest of the world.
photo by Mike Mozart, Attribution 2.0 Generic (CC BY 2.0) Read the rest
I have never once asked myself what would happen to my vehicle if I poured liters of Coca-Cola into its tank. But YouTuber TechRax did. Watch as he fills his 2003 BMW 325i wagon with Coke and then drives it. I have no words.
(The Fresh Toast) Read the rest
These guys got a bottle of Coke from 1956, and drank it. There wasn't a lot of carbonation remaining, but they said it didn't taste too bad. The finish was a bit musty, though: "Have you ever licked an old couch?"
From the same series: "Vomit and Booger Flavored Jellybeans": Read the rest
OK Soda was a short-lived 1990s soft drink put out by the Coca-Cola company, remarkable for the brilliant postmodern irony of its marketing campaign. Thomas Flight's short documentary tells a fascinating story about its failure.
Can you sell disillusionment? Can you subvert something and achieve the same thing that what you're subverting achieves?
Coca-cola couldn't in 1993. But compare to the successful 2015 LeBron commercial for Sprite, which also sells disillusionment. What, Flight asks, did it do differently?
Flight does point out that OK Soda tasted bad, which might well have been a factor in its quick disappearance.
Conscious postmodernism in advertising usually leads to:
a) Cringe-inducing forced coolness.
b) "How do you do, fellow-cynics?"
c) the toxic media spillway that ultimately dumped America in a giant tub of Trump.
d) The obvious impossibility of marketing piss with metahumor about the awfulness of marketing and of piss.
But sometimes someone gets it right. Read the rest
Cool coke bottle. Coke Japan is crushing it.
From Japan -- When you pull on a tab, this Coke bottle label becomes a bow. Read the rest
I much prefer this 1950s Egyptian television commercial for Coca-Cola to the brand's much better known 1971 jingle "I'd Like to Teach the World to Sing (In Perfect Harmony)." Interestingly, in the early 20th century, there was apparently debate in Egypt over "whether Muslims were permitted to drink Coca-Cola and Pepsi cola." According to a source cited by Wikipedia, the eventual fatwa was in favor of the sodas:
"...The rule in Islamic law of forbidding or allowing foods and beverages is based on the presumption that such things are permitted unless it can be shown that they are forbidden on the basis of the Qur'an." The Muslim jurists stated that, unless the Qu'ran specifically prohibits the consumption of a particular product, it is permissible to consume.
(via Weird Universe)
Read the rest
A monkey sculpture is pictured on a pick-up truck before it is placed in an exhibition at Hiriya recycling park, built on the site of a former garbage dump near Tel Aviv. The Coca-Cola Recycled Safari featuring animals made of recycled Coca Cola packages will be open to the public during the Passover holiday.
More images of other critter creations from the recycling project, below. (REUTERS/Nir Elia) Read the rest