Presidential candidate Mike Bloomberg's billion-dollar ad spend has already upended the 2020 race to challenge Donald Trump, but yesterday's bizarre and coordinated campaign of meme-style content, published by influencers, has certainly gotten him more attention. Taylor Lorenz:
Mick Purzycki is the lead strategist of the Meme 2020 project. He is also the chief executive of Jerry Media, a media and marketing company that is a powerful force in the influencer economy. The company’s portfolio includes some of the most notable meme accounts on Instagram. Jerry Media was at the center of controversy last year after a debate around proper crediting in meme culture.
Lorenz refers here to Fuck Jerry, the Instagram swipe account whose operators are now coordinating Bloomberg's cringey memes. The memes are screengrabs of made-up private message chats with Bloomberg, portraying him as a tech-savvy, funny billionnaire. Bloomberg is one of those things.
Here's Bloomberg spokesperson Sabrina Singh:
“Mike Bloomberg 2020 has teamed up with social creators to collaborate with the campaign, including the meme world. While a meme strategy may be new to presidential politics, we’re betting it will be an effective component to reach people where they are and compete with President Trump’s powerful digital operation.”
Dollars to donuts Bloomberg doesn't have the first clue about what's being done in his name here, and would not be able to answer questions about it meaningfully should they be asked.
I noticed at least one journo doing this on their insta. This is potentially career-limiting behavior. He's paying a lot. Read the rest
Let's harken back to a time when golf pants fit uncomfortably snug and white guys peer pressured each other to keep up appearances by driving the "right car," which in this sales training video is some model (any model) of the 1989 Chevy Celebrity. "It looks like a successful businessman's car," exclaims the plaid-panted boss man.
If you can sit through the nauseating good ol' boy banter and drum riffs, you'll be "rewarded" when you can finally feast your eyes on the premium stereo radio with cassette deck that comes with the Preferred Equipment Group #3 in the Eurosport model. And don't even get me started on that sweet, sweet heavy duty battery.
"Eddie," I fear it's too late but you should try to get your 1976 Fury back and steer clear of these bozos. Read the rest
First dates are often cringey, so a first date with cameras rolling will be next-level cringe. To take it to the next level, ask one date participant wear eye-tracking goggles. Enjoy! Read the rest
Thank God he didn't try to dance. [YouTube]
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A German television reporter launched into a rendition of Happy Birthday, Liebe Bundeskanzlerin (dear chancellor) at a news conference in Brussels early on Thursday – but got no backup from his colleagues.
Merkel laughed and said: "I should have sung along, then it would have been better. But thank you."
The Wall Street Journal's Katherin Rosman has learned of a secret subculture of users on Twitter notable for their nonsensical yet incisive humor. What would normally be well below the journal's radar has surfaced, it seems, thanks to the twitterers' "insincere engagement" with corporate-friendly advertweets. The most writheworthy cringe-moment is Rosman's quoting of a "tech entrepreneur" to speak for Twitter's "purists finding refuge in Weird Twitter." Read the rest