A new study revealed that monthly page visits to the user-hostile social media site Facebook have dropped from 8.5 billion to 4.7 billion since 2016.
"Although Facebook's app traffic has grown, it is not enough to make up for that loss, the study said. Facebook took a market tumble last month when it reported that the number of daily active users remained flat in North America in the second quarter, and declined in Europe."
Meanwhile, traffic growth on YouTube is booming and will overtake Facebook as the second most popular website. The top spot is held by Google, which also owns YouTube.