An open letter to Post Consumer Brands:

In regards to your new Sour Patch Kids cereal, I quote Dr. Ian Malcom (and if there was EVER a time to pull out this quote, it's now):

"Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should."

And, they really shouldn't have.

Sincerely, Rusty.

P.S. Are you marketing these to kids or stoners?

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Folks, it's not April 1st and this doesn't appear to be a joke. The new Sour Patch Kids cereal will be available at Walmart on December 26. Come next June, it will be available in a grocery store near you. Candy cereal, yup.

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