When estimating his net worth, Pepe the Cheeto is apt to include a multibillion dollar valuation for the "Trump" brand-name; but new Trump Hotels will be called "Scion" hotels, "a nod to the Trump family and to the tremendous success it has had with its businesses, including Trump Hotels, while allowing for a clear distinction between our luxury and lifestyle brands." Read the rest

Christophe Szpajdel rebranded the hopefuls with more elaborate and distinctive imagery than is permitted by the blandly inoffensive standards of election campaigning. Read the rest

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The Dork Tower webcomic has a modest proposal: a crowdfunding site called "Kickstopper" that raises funds to persuade Hollywood studios to halt production on tired sequels, franchises, and adaptations.

Dork Tower Thursday

(via The Mary Sue) Read the rest