It's the end of a geeky era: After 19 glorious years of flogging movie, comic book and gaming-related swag, ThinkGeek is shuttering its website next month.
From The Verge:
ThinkGeek will officially close down its website and will migrate its operations over to its parent company GameStop’s website instead. In the meantime, the store is holding a 50 percent off “moving sale.”
By way of explanation, a GameStop spokesperson would only provide the following business-speak: The company is “engaging in a strategic business transformation initiative to build the GameStop of the future,” and that as part of that effort “we have made the decision to reorganize our ThinkGeek business by streamlining the operations of our ThinkGeek.com ecommerce platform and transitioning it within our GameStop.com omnichannel platform.”
Apparently, renewing that domain name every year was way outside of GameStop's budget. I suppose that being able to buy the same kit online will do, but it just won't be the same. Back in the day, I bought a number of handheld console emulators from ThinkGeek. It always felt like I was getting away with something special. I can't imagine having that same customer experience by shopping through a corporate behemoth like GameStop.
On the bright side of things, for the time being, over 40 of ThinkGeek's brick-and-mortar shops will remain open across the United States. I mean, you can't shop there at 3am in your underwear like you could with their website, but it's something, I suppose.