Aaaron Jackson, 42, is the CEO of Wise Co., a company that sells survival food like freeze-dried Savory Stroganoff, Loaded Baked Potato Casserole, and chicken pot pie in a pouch. His customers are FEMA, the Red Cross, and, of course, everyday people awaiting the apocalypse. Guess what... business is booming. From Amanda Little's profile of Jackson in
Bloomberg Businessweek:
In the past four months, the spate of natural disasters combined with the specter of nuclear war with North Korea has pushed up Wise’s total sales 40 percent from the previous four-month period. Concerned suburbanites as well as disaster responders have contributed to the increase....
I first heard about Wise a few years ago from a cousin, a former police officer in Zionsville, Ind., who kept a supply of its products in his basement that could sustain his family for six months. Then my stepbrother, an executive who lives in downtown Washington, invested in a stash of drinking water and long-storage food. And my brother, a climate scientist with the Nature Conservancy, began building a supply in the basement of his West Virginia cabin. “I can’t imagine anything worse than not being able to feed my kids,” he says, “and the chances of disruptions in our food supply are by all accounts becoming more likely.”
To me, this smacked of paranoia. My brother, cousin, and stepbrother represent a skewed sample: All are guys, all own guns, and two like to hunt in their free time with compound bows and arrows. Each possesses at least a flicker of the fatalist prepper sensibility that Wise was built in 2006 to serve.
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