Russian pop music, 2018

It's by Little Big and it's called Skibidi. They're still trying so very hard, after all this time.

Join the #skibidichallenge - just film how you dance the skibidi-dance, put the #skibidichallenge hashtag and post it on your YouTube and Instagram.

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Fake Buddha Quotes collected

I Can't Believe It's Not Buddha flags and explains the many misquotes attributed to the sage. It's collected and maintained by Bodhipaksa, a Buddhist author since 1982 and a member of the Triratna Buddhist Order.

They’re everywhere you look: Twitter, Facebook, blogs, quotes sites — even in books by well-known Buddhists. Fake Buddha Quotes abound.

To those who are familiar with the Buddhist scriptures, these Hallmark-style quotes attributed to the Buddha ring false, but it seems many people are preferentially attracted to the fake variety.

It’s hard sometimes to pinpoint why they sound fake. Usually it’s the language, which may be too flowery and poetic. Sometimes it’s the subject matter, which sounds too contemporary. The thing is, that although the Buddhist scriptures are vast (way larger than the Bible) they’re often not very quotable, or at least they tend not to have the immediate appeal that some of the fake variety has.

Bonus: Real Buddha Quotes that sound fake, such as “People with opinions just go around bothering each other.” Read the rest

Viral success is meaningless

Jami Attenberg saw a flash of internet fame, but it didn't help her sell her book. It made her no money at all. She reports on the experience of "sliding back to earth" down the long tail of a Google Analytics report.

…it felt bittersweet. I had dashed off the blog post, been careless with my writing. Even if the passion showed through, it was certainly not my best work. I had spent years and years working on my novels, agonizing over sentences, characters, themes, and my big message to the world. But in one day more people had read this simple post than all of my books combined — times five.

If you want to sell anything, everything around everything you do online must be optimized to the pixel for that purpose. Even then, when lightning strikes, only a few loose and hungry electrons will fall into the right place. If what you do never leaves the internet, you have to get hit over, and over, and over again.

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Branding is a conspiracy!

When it comes to feeling icky at the sight of grotesque corporate marketing, Cayce Pollard has nothing on the protagonist of Branded, a forthcoming movie that is apparently about how ads are really an alien conspiracy. I'm looking forward to the most ironic marketing campaign since Wall•E! Read the rest