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Wal*Mart's "I can't believe it's not Butter" clone is called "I totally thought it was Butter"

Rob Beschizza at 11:03 am • •

For some reason it just seems funnier to me than all the other imitators of this peculiar marketing gimmick's moist, polyunsaturated semiotic corner. Two others deserve some kind of no-prize, however.

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