For more than 100 years, the animals on the Barnum's Animal Crackers' packaging were depicted in a circus cage. Now, thanks to a request from PETA, that has all changed.
The animal rights organization asked Mondelez, Nabisco's parent company, to remove the bars in a letter sent in 2016, according to AP:
“Given the egregious cruelty inherent in circuses that use animals and the public’s swelling opposition to the exploitation of animals used for entertainment, we urge Nabisco to update its packaging in order to show animals who are free to roam in their natural habitats,” PETA said in its letter.
Mondelez agreed and started working on a redesign. In the meantime, the crackers’ namesake circus — Ringling Brothers and Barnum and Bailey — folded for good. The 146-year-old circus, which had removed elephants from its shows in 2016 because of pressure from PETA and others, closed down in May 2017 due to slow ticket sales.
The redesign of the boxes, now on U.S. store shelves, retains the familiar red and yellow coloring and prominent “Barnum’s Animals” lettering. But instead of showing the animals in cages — implying that they’re traveling in boxcars for the circus — the new boxes feature a zebra, elephant, lion, giraffe and gorilla wandering side-by-side in a grassland. The outline of acacia trees can be seen in the distance.
The box before: