Fast Company reports:
“From our perspective, the way to get our community involved, and the way to get the world excited about this new innovation is to embrace the fun,” says Chelsea Briganti, one of the cofounders of Loliware, a company that began making edible cups, with a fruit leather-like texture, in 2015. The straws are made from a new seaweed-based material that’s more like plastic, but like the cups, can be made with a flavor or with added nutrients; they’re meant to add a little to the experience of having a cocktail or another drink.Read the rest
“You can imagine drinking your cold-brewed coffee with a vanilla straw or a caramel straw,” Briganti says. “We think that will really increase this movement around plastic-free, because we’re not telling the consumer, hey, you can’t have your straw. We’re providing them a solution to the plastic straw crisis while also giving them a fun experience on top of that. It’s not about the consumer sacrificing anymore, it’s about the consumer having fun and being sustainable at the same time.”
The company plans to target venues where plastic straws are currently used at highest volumes, such as stadiums, fast-casual restaurants, coffee shops, or juice bars.