How jeans are distressed at the sweatshop

I'd seen videos where workers cut and bleached new jeans (and the laser-toting robots that will replace them) but this one shows a much more convincing method: lumpy artificial "legs" inflated under the jeans, which are then sanded for a more realistic impression of age and use. Read the rest

Fantastic psychedelic Levi's commercials from the early 1970s

In the early 1970s, Levi's ran these fantastic psychedelic TV commercials with narration by Ken Nordine, the beat creator of the pioneering Word Jazz albums of the 1950s that melded far-out poetry with hip musical accompaniment. Far fucking out.

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Imagine you work by paying $425 for artificially mud-stained jeans

Nordstrom's is selling artificially mud-stained jeans that look like they've just gotten in from a few hours' laboring in the yard. The $425 mud isn't mud: it's paint.

Details & Care

Heavily distressed medium-blue denim jeans in a comfortable straight-leg fit embody rugged, Americana workwear that's seen some hard-working action with a crackled, caked-on muddy coating that shows you're not afraid to get down and dirty.

Previously: Clear plastic jeans Read the rest