Butt-lifting jeans are a success in Colombia, reports the BBC, and the innovation is heading north: "The decorated butt-lifter has become the archetypical Colombian jean, a product that has reached markets outside the country."
"It is exclusively Colombian," says a proud Mr Rivera.
The name says it all - the design has a few tricks to shape the buttocks of the wearer.
There are at least three secrets that make the butt-lifters work, and they can be seen extensively in the Gran San shopping centre:
A high waistband that covers the stomach
More cloth in the buttocks than other jeans
Pinched in one, two or three places above the back pockets or under the waistband, to shape the excess cloth
"It has been perfected over time so now the competition is to see who can lift more," says Mr Rivera.
I can't wait to buy my first pair of butt-lifting jeans. Recommend me a brand of butt-lifting jeans. Read the rest
I've been known to sport a denim jacket and bluejeans with some regularity, making me the butt of my chums' "Canadian Tuxedo" barbs. Yet I never knew the origin of that phrase until now! Turns out that its origins may go much further back than the 2001 film "Super Troopers" that certainly fueled the phrase's popularity. According to Levi's:
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In 1951, the world famous American crooner Bing Crosby was denied entrance into a Canadian hotel because he and his friend were dressed completely in denim. Although the Hotel management eventually recognized Bing and made an exception because of who he was, the story of the incident traveled fast. Friends of his back home contacted Levi Strauss and Co. and the designers immediately developed a custom denim tuxedo jacket for Bing so that he would never have problems wearing Levi’s Jeans, even in fancy establishments. It was made of the sturdy denim used for 501 Jeans, and decorated with a lovely corsage of Red Tabs, held onto the lapel with a cluster of shiny copper rivets.
Inside the jacket was a huge leather patch printed with a “Notice to All Hotel Men” stating that denim is a perfectly appropriate fabric and anyone wearing it should be allowed entrance into the finest hotels.
LS&Co presented the jacket to Bing at the 1951 Silver State Stampede in Elko, Nevada where he was honorary mayor. He was so tickled with the tux that he wore it to many press appearances for his next film, “Here Comes the Groom.” The original jacket, as well as one made for the town’s mayor, is in the Northeastern Nevada Museum in Elko.
William Gibson is the only science fiction writer I know of with his name on a line of exclusive couture repro military clothes from a Japanese company. Read the rest
A UK denim company employs 50 men to break in new jeans before they are sold. Read the rest