Eating the stuff that cows eat instead of eating cows is so hot right now! It's fine by me: last summer, I had the opportunity to nosh an Impossible Burger while I was in Boston. It was absolutely delicious (although I did have bacon with it, so there's that) and, as it's better for me and better for the planet, I'm all in on the idea. Protein-rich plant-based faux-meat is the way of the future, friendos. As it slowly gains popularity in restaurants and homes across America, it's also making a dent up north.
From The CBC:
Tim Hortons announced Wednesday that starting immediately, the chain's 4,000 locations across Canada are offering breakfast sandwiches made with Beyond Meat patties, a plant-based meat alternative whose popularity seems to be soaring.
The chain will offer three varieties of the Beyond Meat patty, including in an English muffin with egg and cheese, in a tortilla wrap with egg, cheese and other ingredients, or in a 100 per cent vegan form on a baked biscuit with lettuce and tomato.
For anyone that's every had to suffer through a Tim Horton's breakfast sandwich over the past few years, this could be great news: anything would be better than the taste sensation of an over-spiced sausage patties on a dryer-than-a-popcorn-fart biscuit that the chain has been churning out of late. Timmy's won't be the first chain in Canada to get in on the Beyond Meat action. A&W--which in Canada is superior in almost every way to the American chain of the same name--has been offering Beyond Meat burgers, for some time now. Read the rest
Last month, while I was in Boston on assignment, my EIC took me out for lunch. Impossible Foods’ Impossible Burger was on the menu at the joint we went to. I had my doubts, as I ordered the thing, but it seemed like a rare opportunity to try the hard-to-find lab-grown burger that I shouldn’t pass up. It was absolutely delicious. Thanks to the FDA’s declaration that all of the ingredients in the Impossible patty are safe to consume, for most everyone, we might start seeing the plant-based meat in the wild a whole lot more often.
It’s not that there was anything poisonous or specifically dangerous in an Impossible Burger patty. Rather, to make their ‘meat,’ Impossible Foods used a part of the soybean plant that no one’s every really thought to eat before: the root.
Impossible Foods submitted the meat substitute for review back in 2014, but the FDA responded with concerns that its key ingredient, a protein known as soy leghemoglobin, might cause allergies and other adverse effects. The protein is commonly found in soy plants' roots, but since we don't typically eat that part of the plant, the FDA had reservations about its safety. In response, the company sent in more info, including results from a rat-feeding study, which convinced the agency to declare that the plant-based meat (and soy leghemoglobin) is "generally recognized as safe" for human consumption.
This is great news as it’s soy leghemoglobin that makes an Impossible Burger what it is. Read the rest
According to the Impossible Foods website:
Our burger is made from simple, all-natural ingredients such as wheat, coconut oil, and potatoes. What makes the Impossible Burger unlike all others is an ingredient called heme. Heme is a basic building block of life on Earth, including plants, but it’s uniquely abundant in meat. We discovered that heme is what makes meat smell, sizzle, bleed, and taste gloriously meaty. Consider it the “magic ingredient” that makes our burger a carnivore’s dream.
Because we use 0% cows, the Impossible Burger uses a fraction of the Earth’s natural resources. Compared to cows, the Impossible Burger uses 95% less land, 74% less water, and creates 87% less greenhouse gas emissions. And it’s 100% free of hormones, antibiotics, and artificial ingredients.
You can watch Quartz break down the science behind the meatless burger in the above video. Then watch carnivores and vegetarians alike give it a try in this video from BuzzFeed:
Read the rest