If you only look at porn with your browser in incognito mode, your browser will not record your porn-viewing history; but the porn sites themselves overwhelmingly embed tracking scripts from Google and Facebook in every page: 93% of 22,484 porn sites analyzed in a New Media & Society paper had some kind of third-party tracker, with Google in the lead, but also including trackers from some of the worst privacy offenders in Silicon Valley, like Oracle. Read the rest