Pantone chose this 'life-affirming' shade as 2019's Color of the Year

In 2019, we'll move out of Ultra Violet and into Living Coral, according to the Pantone Color Institute. Their color experts have determined that their Color of the Year will be the "vibrant, yet mellow" PANTONE 16-1546.

Here's what they have to say about this "life-affirming" shade:

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, PANTONE 16-1546 Living Coral embodies our desire for playful expression.

Representing the fusion of modern life, PANTONE Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media.

How do they come to pick their Color of Year? Well, they write that "the selection process requires thoughtful consideration and trend analysis" and that their color experts "comb the world looking for new color influences."

Don't get me wrong, it's a lovely color, but the cynic in me is screaming, "But climate change is bleaching the coral reefs!"

(After I wrote this up, I found this searing Slate article that agrees with me, "Pantone might as well have named it 'The Rare Coral That Has Not Yet Been Bleached, as It Inevitably Someday Will in This Increasingly Toxic Toilet Bowl We Call Earth.'")

images via Pantone

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Pantone coffee mugs to match how you take it

Here's a little something for artsy wired types. Pantone has a number of colorful mugs, some of which may match how you take your favorite hot beverage. Note: they do not seem to have any dark enough for how many of our dear readers prefer. Read the rest

Prince and his purple piano inspired this new Pantone Color

On August 8, the Prince Estate and Pantone revealed a new color to honor the Purple One.

Naturally, it's a shade of purple.

This official shade -- named "Love Symbol #2" -- was inspired by the specific color of Prince's custom-made Yamaha purple piano which was, according to the press release, "originally scheduled to go on tour with the performer before his untimely passing at the age of 57."

Prince’s association with the color purple was galvanized in 1984 with the release of the film Purple Rain, along with its Academy Award-winning soundtrack featuring the eponymous song. While the spectrum of the color purple will still be used in respect to the “Purple One,” Love Symbol #2, will be the official color across the brand he left behind.

Here's a look at that piano which, according to Yamaha Entertainment Group, was supposed to be the opening video for that tour he never got to take:

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Pantone's color of the year

The Pantone Color Institute announced its "color of the year" and it is Pantone 15-0343, aka "Greenery."

“We know what kind of world we are living in: one that is very stressful and very tense,“ Leatrice Eiseman, the executive director of the Pantone Color Institute, was quoted saying in the New York Times. “This is the color of hopefulness, and of our connection to nature. It speaks to what we call the ‘re’ words: regenerate, refresh, revitalize, renew. Every spring we enter a new cycle and new shoots come from the ground. It is something life affirming to look forward to.”

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