Pepsi is suing four Indian farmers for growing a proprietary "Lays" potato, seeking $150,000 each in damages

Pepsi has confirmed that it has files lawsuits against four farmers in India who grew a variety of potato that was registered as being for the exclusive production of the company's Lay's potato chips. Read the rest

Pepsi won't put a billboard in space after all

Pepsi's plan to pay a Russian company called Startrocket to loft an artificial constellation of cubesats with mylar sails to advertise a "nonalcoholic energy beverage" has been cancelled for unspecified reasons (the company says its prototype launch using high-altitude balloons was a "one-time event"). Read the rest

Pepsi plans to use cubesats to display ads in the night sky

Pepsi has announced plans to contract with the Russian space startup Startrocket to project massive "artificial constellations" spelling out ads for a "nonalcoholic energy beverage" in the night sky; Startrocket is planning to launch a cluster of cubesats with reflective mylar sails in 2021. Read the rest

Here’s what happens when an activist actually tries to bridge a political gap with a can of Pepsi

Portland activist Carlos Enrique demonstrated how Pepsi’s tone-deaf protest ad would actually play out in real life by handing Mayor Ted Wheeler a can of Pepsi during a City Council meeting. Read the rest

The truth behind Pepsi's tone-deaf #blacklivesmatter-commodifying TV spot

How, you say, could Pepsi have been stupid enough to run a TV ad that trivialized the popular uprising against the official murder of black people by American law enforcement? The answer is obvious: They Live. (via JWZ) Read the rest